RuneShift Insights

Illuminating Insights Through Expert Research

"Transforming complex questions into actionable insights through innovative mixed-method research, strategic storytelling, and advanced analytics."

About Matt Collins

Matt is a mixed-method insights strategist with 10+ years of experience translating human behavior into strategy. From qualitative deep dives to advanced quantitative analysis, he helps brands make smarter, human-centered decisions.Matt is passionate about blending data, creativity, and curiosity to tell clear, compelling stories; whether that’s through dashboards, presentations, or documentary-style videos. His background spans tech, CPG, and entertainment, with a focus on innovation, experimentation, and what’s next.In his free-time you can find him backpacking the local mountain ranges in the northwest, playing tabletop games, or performing at/organizing music events around Seattle.

Expertise

Qualitative

  • Focus Groups

  • Ethnography

  • In-depth Interviews

  • Online Communities

  • User Testing

  • Concept/Ad Testing

  • Playtesting

  • Ideation Sessions

  • Professional Video Deliverables

Quantitative

  • Product/Ad/Concept Testing

  • Brand Awareness

  • Longitudinal Tracking

  • Segmentation

  • K-means

  • Latent Class

  • Factor Analysis

  • Max-Diff

  • Usability Testing

  • Behavioral Data Analysis

Generative AI

  • Prompt Engineering

  • Custom GPTs

  • Synthetic Data

  • Persona Chatbots

  • Qual at Scale

  • AI Conducted Interviews

  • Sentiment Analysis

  • Topic Modeling

Proficiencies: Recollective, QualBoard, Fuel Cycle, UserTesting, dscout, Voxpopme, LookBack, Qualsights, Discuss.io, R, SPSS, Q, DisplayR, Qualtrics, Alchemer, Sawtooth, CCEA, VBA, Power Query, Power BI, SQL, HTML/CSS, Chat GPT, Gemini, OpenAI API, HuggingFace, StableDiffusion

Process

Planning

Crafting custom strategies tailored to your unique objectives. From clarifying research goals to selecting optimal methods and designing precise instruments, Matt ensures every step is strategically aligned to deliver impactful insights.

Execution

Expertly managed fieldwork, whether conducting nuanced qualitative interviews, immersive ethnographies, or intricate quantitative surveys. Matt rigorously oversees data collection to ensure accuracy, depth, and quality at every phase.

Reporting

Insightful synthesis and actionable storytelling, translating complex data into clear narratives, engaging visualizations, and strategic recommendations. Matt's deliverables are crafted to drive informed decisions and inspire action.

Get in Touch

Please fill out the form below for pricing or scheduling a time to chat about your project!

Video Deliverables

Tools

Insight Cloud is a web based ShinyR app for exploring open-ended survey data quickly and efficiently, offering flexible filtering, customizable numeric breaks, and word cloud visualizations

Word Cloud Generator is a simple web based ShinyR app for creating customizable word clouds from any text based input

Testimonials

Ben Roth - Founder
Castle

Matt cuts right to the key questions while making everything feel natural and easy. The takeaways from our research continue to influence how we think about our product over a year later.

A conversation with Ben Roth reflecting on a project we worked on together during my employment at Hemispheres Insights

Jay Tye - Head of Innovation
10K Humans

Matt makes both clients and respondents instantly comfortable, which leads to conversations that are honest, human, and incredibly insightful. He's as sharp as he is fun to work with.

Doug Aguiar - Former CMO
Golden 1 Credit Union

Matt’s critical thinking and insight informed strategic marketing plans, Board of Directors reports, and major product launches.

Daniel Piechnick
Board Game Designer

Matt has an excellent understanding of game mechanics, and provides quality written feedback from playtests. He is very easy to work with, and genuinely enjoys the process.

Richard Velazquez - Former Head of
Alexa Games Marketing

Matt led the research project that included in-depth customer interviews, a full segmentation survey, and focus groups, culminating in an in-depth and complete customer segmentation model with custom videos for each unique gamer segment....Matt brought a thoughtful approach to mixed-method research and produced high-quality insights and video deliverables that brought the work to life in a way that was compelling for our executive leadership team.

Brands I've contributed to while working in market research